NYC: Skin Tone Study: A Recap

The Kokko Team hosted almost 200 women in NYC from April 23-28 to participate in the first ever Skin Tone Study on the East Coast. Thank you to everyone who inquired about and participated in our study. Our goal was to collect data to power our beauty app being released later this year and as an open call for women interested in being cast as spokesmodels for the launch of our brand. We met many wonderful women and we took away so much more than we had initially thought we would. Here's just a small sample of what we heard or were told by our NYC participants:

 

"THAT WAS SO COOL." "I CAN'T WAIT FOR THIS TOOL TO BE AVAILABLE." "THIS APP WILL TOTALLY MAKE A DIFFERENCE." "WOW!" "EVERYONE I KNOW NEEDS THIS." "I LEARNED SO MUCH ABOUT MY BEAUTY ROUTINE." "I KNEW I WAS MEANT TO PARTICIPATE IN THIS GREAT OPPORTUNITY." "I CAN FINALLY FEEL CONFIDENT AGAIN." " WHY HASN'T ANYONE DONE THIS BEFORE?" "I HAVE SO MANY FRIENDS WHO WILL LOVE THIS." "I DISCOVERED PRODUCTS FROM BRANDS I DIDN'T KNOW." "HOW AMAZING!" "I AM HONORED TO BE A PART OF THIS." "VERY SMART."

"MY MOMENT HERE WILL HAVE SUCH AN IMPACT TO WOMEN WHO LOOK JUST LIKE ME..."

 

We knew we were onto something with our Color Match technology and the computer science behind what we are building—but the emotional impact and the words of encouragement, joy, hope, and gratitude we heard from the participants was more special to us than we can even write.

We want to thank the participants from NYC and we look forward to the campaign we will be creating together. We hope that the moments spent with us will inspire many women for years to come.

We would also like to invite our participants to share their experiences below and offer words of encouragement to others who may join this special sorority of women in future studies later this summer.

Thank you! 

Sincerely -
Team Kokko
Live Life in Full Color


Join us in Los Altos for the next round of data collection from May 16-22. Details can be found on our events page.

Behind the scene photos coming soon.