Los Altos-based startup eyes digital makeup color-matching

Meli Pennington knows cosmetics.

She has painted faces for the pages of Vogue and Glamour, the stages of Marc Jacobs and Victoria’s Secret, and the likes of Cyndi Lauper and Carrie Underwood. The New York City-based professional blends and applies makeup with an artist’s touch, and one Los Altos startup is seeking to bring her expertise to customers’ fingertips.

“We want our app to be as good as Meli,” said Los Altos resident Nina Bhatti, founder, CEO and chief technical officer of Kokko Inc. “We’re trying to replicate a professional’s perfect knowledge of the products.”

Kokko is building a mobile app that, based on a woman’s skin tone, recommends her ideal color foundation. Each user takes a selfie with Kokko’s skin-color-matching chart and receives a list of foundations from varying brands and price points.