Kokko leads the list of California beauty tech startups showcased in Beauty Inc, a special edition of Women’s Wear Daily. The article, written by former WWD West Coast retail and beauty editor Rachel Brown, describes a variety of ways that California tech entrepreneurs are seeking to innovate in beauty retail. Describing ColorSisters, Kokko's consumer beauty app concept, she writes:
“The (color-matching) technology will be put to the test with the April beta launch of ColorSisters, an app that will help users identify the correct base shade; it is the first of many products expected to span industries in which accurate color matching is advantageous.”
The article has a some cool innovative technological ideas for the beauty industry, especially from us (not that we’re biased or anything, but our patented Kokko color matching technology is truly groundbreaking!) And some great quotes from founder Nina Bhatti, who sums up Kokko’s M.O.:
“Our goal is to be your personal makeup adviser who gives you information that is trustworthy and unbiased,” says Bhatti. “It is based on science as well as the real-life experience of women who look like you.”
Click the link below to read the entire article:
UPDATE: The ColorSisters app concept has been rebranded Kokko.